As the Chair of a not for profit Board, I think “Giving Tuesday” is a tremendous innovation in philanthropy. Giving Tuesday is December 1 this year. It is meant to follow the crazy consumerism of Black Friday and Cyber Monday with generosity, a benevolent opportunity for people to share their holiday largess with community organizations, advocacy groups and other wonderful causes. Now in its fourth year, Giving Tuesday has become a global movement
The innovation comes in to play because it is driven by social media. From its start in 2012, there are now 30,000 partners in 68 countries, 32.7million Twitter impressions, and most importantly a 470% increase in online donations since it was begun.
Special campaigns are now being launched around the social media power of Giving Tuesday. A generous donor to ReSurge International, for example, has offered to match 2 to 1 every dollar donated on Giving Tuesday, meaning gifts will have 3 times the impact, enabling 3 times as many poor people to receive reconstructive plastic surgeries which will transform their lives. If you feel so inclined, gifts can be made safely and securely online at http://tinyurl.com/oxvyd4g.
Be sure to give to some organization on #GivingTuesday.It is a wonderful way to begin the holiday season.